Sony breaks the sensor readout barrier with the A9 III
Sony A9 III front view of sensor
This may seem like an odd post from a lifelong Canon user but the Sony A9 III has broken the sensor readout barrier and I can now see the writing on the wall. Sony has been pushing the boundaries of photography for over ten years now and boy have they just taken the lead in my opinion. Canon has been sitting still for way too long and it has cost them the TOP DOG badge not in sales but in the cool kid’s statues category. They are losing the young, new and up and up-and-coming photographers. Canon has a really big situation on its hands and I really hope they are paying attention, this is not a drill.
I can’t speak on Sony too much because I have only ever owned one Sony camera in the past ten years, the Sony A6000 which is still a great camera in 2023. I simply wanted to try it out because I was intrigued by all the mirrorless excitement at the time but sold it after just six months of use because I was so set in my Canon workflow and mixing in a Sony camera didn’t seem worth the hassle at the time. The images were always nice clear and sharp with only a kit lens. The video was also of high quality and I would recommend it to just about anyone who wanted to go the Sony route.
Sony A9 III back screen
Sony has simply made all the right decisions in the past year or so. It has also done a great job of keeping people in the dark about new and upcoming tech, which has taken both Canon and the fading Nikon by surprise. At this point, I would think they are starting to take Sony as a true competitor in the camera market, which I feel they haven’t till now. Sony has just landed what could turn out to be the knockout punch to the photography industry. I almost feel that if the Canon R1 is not a Global Shutter camera, they have totally missed the boat here and Sony will be full steam ahead, leaving everyone on the dock. Sony also made the decision to allow for third-party lenses to be a part of their ecosystem and it really paid off in a big way.
Lens selection is also a really big deal for Sony as well. With the likes of Sigma, Tamron, and many others working to create lenses for the Sony system, they have acquired some of the best glass available right now for any system. Canon’s decision to not allow third-party lenses I feel has really put them behind the eightball when it comes to new and exciting lenses. I myself have given the thought of using a Sony camera again just because of the cool lenses that simply are not available to Canon users right now. We don’t start out using a three-thousand-dollar professional lens but slowly work our way up to them. Canon really needs to understand and not turn its back on these photographers’ working to move up the Canon system.
Sony advertised image captured with Sony A9 III NOT a Camera64 photo
In the grand scheme of things I really think that photography has not really changed at all. It simply has made it really easy for just about anyone with a few thousand dollars in their pockets to become not only a photographer but a good photographer to boot. This is really devaluing the photo industry in my opinion but what do I know, I only have twenty years in the business, and every time I see a downturn one year it usually springs back the next. Canon if you are listening or rather reading Please open your lens ecosystem to a third-party lens and I promise to keep buying Canon bodies.
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